10 Reasons Twitter Isn’t a Waste of Time

Many people see Twitter as a waste of time. However, Twitter is extremely useful in growing your business or your freelance career. There are many potential benefits to using Twitter. Free Advertising Twitter can ban accounts that it considers spam. However, that does not prevent you from using Twitter to do a reasonable amount of [...]

LinkedIn Etiquette: The Do’s and Don’ts of Using LinkedIn

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LinkedIn is a valuable social and professional networking site that has already helped thousands of users to further their careers. However, as with everything in life, there are certain rules and guidelines which should be followed when using LinkedIn. Do: Be honest and professional. Everything on your profile should be true and in no way [...]

Benefits Of A Facebook Fan Page

As a small business owner or a freelancer, you’re always on the lookout for new and inexpensive ways to promote your business. One of the cheapest and most useful means available is to create a Facebook fan page. A fan page is similar to a personal Facebook profile, only it is for a company, product, [...]

Basics of E-mail Marketing

E-mail marketing has become practically ubiquitous, however it might seem confusing or intimidating to those who aren’t familiar with the terminology or the mechanics of how it works. Here’s a brief overview to get you started: What is E-Mail Marketing? Simply defined, e-mail marketing is sending marketing messages to individuals and companies through their e-mail [...]

10 Things You Need To Know About Social Media

There are an ever growing number of social media sites and social networking has become ingrained into modern life. Social media is crucial to the success and failure of many small businesses and freelancers. Even though most people are at least somewhat familiar with social media, there are certain things every small business and freelancer [...]

8 Reasons Why You Must Join LinkedIn

Have you been deleting all the requests to connect via LinkedIn that show up in your inbox? If so, you might be putting a damper on your business and professional advancement. LinkedIn is one of the most powerful networking sites around, with everyone from freelancers to executives from Fortune 500 companies participating. A profile on [...]

Make the Most out of LinkedIn in Minutes a Day

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Do you want to take advantage of the opportunities offered by LinkedIn but think you just don’t have the time? Think again. It only takes fifteen to twenty minutes a day to be an active member of the LinkedIn community and keep your name and business out there. Before you begin, make sure that you [...]

Getting Results with Your Headlines

The Top 5 Winning Headline Strategies That Deliver Results Nobody will read your content if your headlines are not compelling.  The average attention span these days will give you 3-5 seconds to catch your reader.  On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the [...]

Social Media Timing for Your Business

Here is a video I just did on social media timing using LinkedIn, Twitter, and Facebook for your business.

LinkedIn Status Updates- Tips for Success

Can LinkedIn status updates be effective for your business? I believe the answer is YES. I think it comes down to understanding a few best practices that I have discovered over the last couple of years.  These are just a few of the top tips for success using LinkedIn status updates. 1.       Post updates Monday [...]