How to Do Status Updates for Business

Status Updates in social media can be confusing if you think as a professional that you have to be extremely personal with your updates. “You don’t have to tell everyone about what pizza you are eating to grow your business” Here are four tips to help get the most of your status updates that will [...]

LinkedIn Strategy: The 7 Phases of a LinkedIn Master Strategic Plan

In some recent conversations I have found myself challenged by top business people as to why they should enter the LinkedIn space. They have said to me statements such as, “LinkedIn is for job seekers, spammers, and marketers. I have no interest in it.” Now, please understand I am not in business to change people’s [...]

Why Executives HATE Social Media

I’m an executive and I HATE social media.  There, I said it.  It’s finally “out there.”  But before you Twitter a flaming flash mob link to assemble pitchfork-wielding Second Life villagers outside my door, I urge you to take a deep breath, put down your double frappuccino, remove your earpiece, step away from your iPad, [...]

Which LinkedIn Groups Should I Join?

Which Linkedin groups should I be in? * This comes down to your “target markets”, in other words which groups would you like to get your “brand” in front of? * Once you have decided this then you should “keyword” search for those type groups in the groups directory. * Join the groups that seem [...]

Essential Tools for Companies Using Social Media

B2B social media tools

Companies getting started in Social Media are looking for tools to help streamline their efforts and workforce.  So we have put together a short list of tools that can help B2B companies in their marketing efforts. Salesforce A web based CRM, Salesforce has led all CRM companies in integrating Social Media to its platform. Some [...]

3 Challenges to Managing Your Brand Online

Companies taking a serious look at using Social Media are facing key internal challenges to their efforts.  This is just a short list, but these are ones I find in my discussions with executives on a weekly basis. Measurable How do we measure social media?  In other words how can justify using social media as [...]

Four Reasons Why Content is Important in B2B Social Media Strategies

Does your company need a few reasons to engage in Social Media? More specifically do you need a few reasons why it is important to produce content such as articles, tips, videos, whitepapers and more? These four reasons below should help get you started. Credibility Establish credibility online within your industry.  In today’s market it [...]

The 7 Habits of Highly Successful Companies on Linkedin

Matador and Bull

So you’re exploring the best practices of LinkedIn for your company or business?  Learn how to effectively position yourself on LinkedIn with these seven strategies. 1.  Their corporate profile is optimized properly. The first sentence in the description is written well for others to derive what you do in that first sentence. Your Corporate Profile [...]

50 Power Twitter Tips

Intent (Human Artist) Don’t read EVERY tweet. It’s perfectly okay. You have permission. Follow anyone who follows you (and unfollow spammers/jerks). Promote other people 12x to every 1 self-promotional tweet. Build lists to watch people who matter to you more closely. Retweet the good stuff from others. Sharing is caring. A lot of @replies shows [...]

The 7 Habits of Highly Successful Linkedin Members

Linkedin Strategies

So what makes a highly successful Linkedin member? Here is what I have discovered as not only habits, but also “secrets” of the treasure chest on Linkedin. 1. They invest their time strategically by putting fresh content on Linkedin when it’s the best time to do so. Let me explain, for me weekends are times [...]